How much is your twitter worth?
Standard for the Twitter Evaluation Service
Thank you for using the Twitter evaluation service by Netdiver, Inc. This service updates in real-time and the standards for value measurement and price appraisal are stated below:
1. Standards for Measuring Value
- The number of "tweets" per user
- The number of "followers" per user
- The number of "followers of followers" per user
In measuring the number of "followers of followers," random sampling and maximum likelihood estimation have been applied. The numbers of random samplings are 1000. Confidence interval is 95%.
2. Instructions for Price Appraisal
Calculation Method:
Value of Twitter =
[{ln(number of tweets)×SMS price}×number of followers]+(number of followers×SMS price)+{(number of "followers of followers"×0.01)×SMS price}
- Application of SMS price
When a user updates(tweets) his/her twitter, we assume it as sending a SMS. In US most of telecommunication companies fix the SMS price at US$ 0.15. The prices are subject to change.
- Number of followers
We assume "followers of followers" of twitter as a part of media power. Media power is calculated as below: number of followers x SMS price x ln(number of tweets)
- Number of followers of followers
We assume "followers of followers" of twitter as a part of media power. Media power is applied using 1% of SMS price.
- Period of Application for Tweets: Past 30 days.
*Currency exchange of the US Dollar, Euro, Yen, and Yuen will be used. The exchange rate is applied using the previous day’s value of the US Dollar, Euro, Yen, and Yuen.